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G.M. Papadopoulos Posts

Thriving with Migraines, from a Patient’s PoVA complete guide on migraines, from a patient’s POV. Covering what is a migraine, what an attack looks like, tips on how to live personally & professionally with the condition, how to support people with it, and everything in between.

Thriving with Migraines, from a Patient’s PoV

Published by G.M. Papadopoulos on March 2, 2024

Hey you. Yes, you! Before you proceed, read this article if: 

  1. You’re suffering (or expecting you suffer) from migraines, and want to read how others handle the condition and thrive with it, personally and professionally.
  2. You have an employee, a relative, a partner, or a friend, who is experiencing migraines, seeking to find out how to help people with occasional or chronic migraines.
  3. You don’t mind the extreme personal touch on this article, since it’s a topic I am sensitive about. Neither that it is more than 4000 words long (yes, I had a looooot of things to write here). 

Feel free to proceed still, nevertheless. I mention the key points to respect your time before investing it – thank you for reading!

Continue readingThriving with Migraines, from a Patient’s PoV
Can Mediocre be the Way to Go? Social Media Management for Small to Medium-Sized Hospitality BusinessesCan Mediocre be the Way to Go? Social Media Management for Small Hospitality Businesses

Can Mediocre be the Way to Go? Social Media Management for Small to Medium-Sized Hospitality Businesses

Published by G.M. Papadopoulos on February 16, 2024

Hey you. Yes, you! Before you proceed, read this article if: 

  • You’re looking for valuable case studies for social media marketing, especially for small to medium-sized businesses in the hospitality sector.
  • You’re seeking practical & social media, partnerships, and digital marketing tips & advice.
  • You enjoy reading content with lots of puns, jokes, and a complete lack of seriousness or self-shame.

Feel free to proceed still, if you want to. Don’t want to waste your time if this ain’t what you’re looking for!

Continue readingCan Mediocre be the Way to Go? Social Media Management for Small to Medium-Sized Hospitality Businesses
Helping Nice Ice Map-to-Conquer the B2C Packaged Ice MarketHelping Nice Ice Map-to-Conquer the B2C Packaged Ice Market

Helping Nice Ice Map-to-Conquer the B2C Packaged Ice Market

Published by G.M. Papadopoulos on May 8, 2023

Psst, hey! Here’s what you should expect from this post: 

  1. An interesting digital marketing case study, to learn or to get inspired, and more specifically for digital advertising.
  2. New ways of being crafty and successful with tight budgets and a lack of resources.
  3. Some bragging (since I am very proud of this specific case).

Feel free to proceed in any case. Hoping you’ll enjoy it!

Continue readingHelping Nice Ice Map-to-Conquer the B2C Packaged Ice Market
“You’ll Still Fly With Us” Ryanair’s Positive Brand Hate DogmaRyanair Brand Love Brand Hate Meme Turn 12 Drift

“You’ll Still Fly With Us” Ryanair’s Positive Brand Hate Dogma

Published by G.M. Papadopoulos on February 14, 2022

There are lots of brands around the globe we can speak warmly for.

Hubspot’s one of them, for me. They revolutionized how we think of marketing today, and me included; I am always happy to take on their courses and certifications.

But I would make money by betting that, for most of you, the answer to “what’s my favorite brand” isn’t Ryanair.

I traveled to more than 15 countries with Ryanair’s aircrafts, many of the times with dirt-cheap prices. Without Ryanair, I would’ve never become the traveler I always aspired to be.

Continue reading“You’ll Still Fly With Us” Ryanair’s Positive Brand Hate Dogma
Upright Entrepreneurship: What Being & Staying Honest Does to Your BrandUpright entrepreneurship - The positive effects of honesty on brand trust and brand performance

Upright Entrepreneurship: What Being & Staying Honest Does to Your Brand

Published by G.M. Papadopoulos on December 12, 2021

So, a quick disclaimer, and, as per tradition, a short personal story and a lesson I experienced. You may jump to the next section directly, where I explain my paper in my signature, laid-back way.

Here goes; for the people who think that the combination of a full-time job and a full-time master’s is viable – please don’t.

Continue readingUpright Entrepreneurship: What Being & Staying Honest Does to Your Brand