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G.M. Papadopoulos Posts

“You’ll Still Fly With Us” Ryanair’s Positive Brand Hate Dogma

There are lots of brands around the globe we can speak warmly for.

Hubspot’s one of them, for me. They revolutionized how we think of marketing today, and me included; I am always happy to take on their courses and certifications.

But I would make money by betting that, for most of you, the answer to “what’s my favorite brand” isn’t Ryanair.

I traveled to more than 15 countries with Ryanair’s aircrafts, many of the times with dirt-cheap prices. Without Ryanair, I would’ve never become the traveler I always aspired to be.

Upright Entrepreneurship: What Being & Staying Honest Does to Your Brand

So, a quick disclaimer, and, as per tradition, a short personal story and a lesson I experienced. You may jump to the next section directly, where I explain my paper in my signature, laid-back way.

Here goes; for the people who think that the combination of a full-time job and a full-time master’s is viable – please don’t.

#24hoffline: What Ditching Everything Digital for a Day Taught Me

These days got me thinking; it seemed that I have been online for years in a row. As a Digital Marketer, my work is to play around the digital world, helping companies achieve their business goals. A lot of my friends are foreigners, with no means of physical communication. We even live in a COVID-19 era, one that dictates social isolation, for our own good. Digital seems like the only available getaway to keep our society in place.

Digital Kitsune S01EP05 and S01EP06 are out!

Digital Kitsune, the talk show Antonis V. Spyridakis and I, Giorgos M. Papadopoulos created, with the goal of empowering the digital marketing community by extracting knowledge from top marketing minds, keeps going strong and continues to grow!

We are very proud of our two last guests since we had with us Alex Galinos, a master of SEO and Affiliate Marketing, and Martine Cadet, our first ever international guest and a social media coach for female coaches!

Why the Mercedes’ brand bet on Appealing to Younger Audiences has One, Unavoidable Flaw

Let’s start with the obvious; countries are brands as well.

Italy’s famous for her abbondanza cuisine, Japan’s known as futuristic, France outshines the competition when we speak about cheeses & wines.

Subsequently, Germany is recognized for its efficiency. A perfect perceived quality & a value proposition for high-involvement products who need to be seen as reliable and worth the investment; like cars.