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Tag: Social Media Campaigns

“You’ll Still Fly With Us” Ryanair’s Positive Brand Hate Dogma

There are lots of brands around the globe we can speak warmly for.

Hubspot’s one of them, for me. They revolutionized how we think of marketing today, and me included; I am always happy to take on their courses and certifications.

But I would make money by betting that, for most of you, the answer to “what’s my favorite brand” isn’t Ryanair.

I traveled to more than 15 countries with Ryanair’s aircrafts, many of the times with dirt-cheap prices. Without Ryanair, I would’ve never become the traveler I always aspired to be.

The Beat App made an ingenious campaign on Social Media. Did it pay off?

Clever social media campaigns have a soft place in my heart.

As a Digital Marketer, I find it irresistible to see companies doing something original, that takes you out of the routine of boring, same old posts on Facebook, LinkedIn or, let’s say, Instagram. Bonus points if you can make a campaign that offers real value to users.