Clever social media campaigns have a soft place in my heart.
As a Digital Marketer, I find it irresistible to see companies doing something original, that takes you out of the routine of boring, same old posts on Facebook, LinkedIn or, let’s say, Instagram. Bonus points if you can make a campaign that offers real value to users.
The concept of Social Media has brought a revolution. It rapidly altered how we cover our social needs, setting aside physical boundaries that restricted us in the past. These virtual worlds act as places to socialize, interact and learn. They are like our second home.
But people like you and I aren’t their only habitats. Brands consider these platforms as the perfect way to personalize their presence, creating accounts to interact with their audiences.
