You can skip to the tips below; regardless, let me share a personal story first.
As a university freshman studying in an economy-torn Greece, I made “getting a job” a primary professional goal. Apart from some summer gigs handing out flyers, I didn’t know how having a stable job was like. I wasn’t that certain about what I was supposed to do in life, but I felt that an experience like that will help me later on.
These days got me thinking; it seemed that I have been online for years in a row. As a Digital Marketer, my work is to play around the digital world, helping companies achieve their business goals. A lot of my friends are foreigners, with no means of physical communication. We even live in a COVID-19 era, one that dictates social isolation, for our own good. Digital seems like the only available getaway to keep our society in place.
Digital Kitsune, the talk show Antonis V. Spyridakis and I, Giorgos M. Papadopoulos created, with the goal of empowering the digital marketing community by extracting knowledge from top marketing minds, keeps going strong and continues to grow!
We are very proud of our two last guests since we had with us Alex Galinos, a master of SEO and Affiliate Marketing, and Martine Cadet, our first ever international guest and a social media coach for female coaches!
Let’s start with the obvious; countries are brands as well.
Italy’s famous for her abbondanza cuisine, Japan’s known as futuristic, France outshines the competition when we speak about cheeses & wines.
Subsequently, Germany is recognized for its efficiency. A perfect perceived quality & a value proposition for high-involvement products who need to be seen as reliable and worth the investment; like cars.
E-commerce’s a hot topic, so get ready to explore it with one of the best e-commerce brands in Greece!
Stavros Theodoratos, Group E-Commerce Manager of Cosmos Sports and founder of Grow-Digital.gr, came to Digital Kitsune to discuss Performance Marketing, differentiating and building a brand online, personalization, SEO, PPC & Display Ads Tactics, and so much more!
