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Category: Marketing Review

“You’ll Still Fly With Us” Ryanair’s Positive Brand Hate DogmaRyanair Brand Love Brand Hate Meme Turn 12 Drift

“You’ll Still Fly With Us” Ryanair’s Positive Brand Hate Dogma

Published by G.M. Papadopoulos on February 14, 2022

There are lots of brands around the globe we can speak warmly for.

Hubspot’s one of them, for me. They revolutionized how we think of marketing today, and me included; I am always happy to take on their courses and certifications.

But I would make money by betting that, for most of you, the answer to “what’s my favorite brand” isn’t Ryanair.

I traveled to more than 15 countries with Ryanair’s aircrafts, many of the times with dirt-cheap prices. Without Ryanair, I would’ve never become the traveler I always aspired to be.

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Why the Mercedes’ brand bet on Appealing to Younger Audiences has One, Unavoidable Flaw

Why the Mercedes’ brand bet on Appealing to Younger Audiences has One, Unavoidable Flaw

Published by G.M. Papadopoulos on February 2, 2020

Let’s start with the obvious; countries are brands as well.

Italy’s famous for her abbondanza cuisine, Japan’s known as futuristic, France outshines the competition when we speak about cheeses & wines.

Subsequently, Germany is recognized for its efficiency. A perfect perceived quality & a value proposition for high-involvement products who need to be seen as reliable and worth the investment; like cars.

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The Beat App made an ingenious campaign on Social Media. Did it pay off?Business Case Studies from Greece Beat App Happy Hour

The Beat App made an ingenious campaign on Social Media. Did it pay off?

Published by G.M. Papadopoulos on December 16, 2019

Clever social media campaigns have a soft place in my heart.

As a Digital Marketer, I find it irresistible to see companies doing something original, that takes you out of the routine of boring, same old posts on Facebook, LinkedIn or, let’s say, Instagram. Bonus points if you can make a campaign that offers real value to users.

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Where is the Video Game Industry Heading to?Google Phil Harrison Introducing Stadia
Which Social Media Channels to choose for your Social Media Strategy?Social Media Channels Twitter Facebook Instagram Vintage

Which Social Media Channels to choose for your Social Media Strategy?

Published by G.M. Papadopoulos on March 18, 2019

The concept of Social Media has brought a revolution. It rapidly altered how we cover our social needs, setting aside physical boundaries that restricted us in the past. These virtual worlds act as places to socialize, interact and learn. They are like our second home.

But people like you and I aren’t their only habitats. Brands consider these platforms as the perfect way to personalize their presence, creating accounts to interact with their audiences.

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