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Category: Marketing Review

Framework’s mission and Fairphone’s legacy: Recycling and upgrading business models to improve sustainability in consumer electronics.

Sveiki! (Lithuanian for “hello”)! Are you ready to:

  1. Review an academic-grade article on sustainability?
  2. Wishing to get a better understanding of the technological sector and why it’s unsustainable?
  3. Trying to find ethical alternatives?

If so, you’re in for a treat. Good luck ahead!

“You’ll Still Fly With Us” Ryanair’s Positive Brand Hate Dogma

There are lots of brands around the globe we can speak warmly for.

Hubspot’s one of them, for me. They revolutionized how we think of marketing today, and me included; I am always happy to take on their courses and certifications.

But I would make money by betting that, for most of you, the answer to “what’s my favorite brand” isn’t Ryanair.

I traveled to more than 15 countries with Ryanair’s aircrafts, many of the times with dirt-cheap prices. Without Ryanair, I would’ve never become the traveler I always aspired to be.

Why the Mercedes’ brand bet on Appealing to Younger Audiences has One, Unavoidable Flaw

Let’s start with the obvious; countries are brands as well.

Italy’s famous for her abbondanza cuisine, Japan’s known as futuristic, France outshines the competition when we speak about cheeses & wines.

Subsequently, Germany is recognized for its efficiency. A perfect perceived quality & a value proposition for high-involvement products who need to be seen as reliable and worth the investment; like cars.

The Beat App made an ingenious campaign on Social Media. Did it pay off?

Clever social media campaigns have a soft place in my heart.

As a Digital Marketer, I find it irresistible to see companies doing something original, that takes you out of the routine of boring, same old posts on Facebook, LinkedIn or, let’s say, Instagram. Bonus points if you can make a campaign that offers real value to users.